• Skills

    Brand/Product Marketing

    Global, Regional, and In-Store Marketing

    Digital Marketing

    eCommerce, Social, SEO, and CRM/Email Marketing

    Project Management/Trafficking

    inMotion

    Social Media

    Facebook Ads, Twitter API, Instagram, etc. 

    CMS/eCommerce

    Amazon, Shopify, Magento

    Digital Asset Management

    GLOBALedit, Portfolio, Metadata, tags, etc.

  • Experience

    L'Oréal

    Manager, Global Marketing Apr 2019 - Present

    • Oversees global 360 marketing project management and delivery of 40+ global campaigns
    • Responsible for global marketing calendar alignments and releases
    • Responsible for go-to-market process management
    • Leads/project manage global meeting preparations
    • Led the roll-out of new digital asset management platform from global marketing side

    • Continuously improves internal processes and ways of working for better efficiency and simplicity

    Achievements:

    • Improved on-time delivery rate from 62% to 80%  

    • Achieved more cohesive 360 delivery through improved collaboration among cross-functional teams

    L'Oréal

    Global Digital Creative Project Manager Apr 2018 - Mar 2019

    • Manages 15+ in-house eCommerce, SEO, and social media projects for US and Global Digital teams
    • Establishes project timing, milestones, and quality assurance to ensure on-time and high quality delivery
    • Manages end-to-end photoshoots (pre-production, photoshoot, post-production, delivery)
    • Collaborates with Global Marketing, Digital, Social, Creative, Product Development, Education, Claims, and Legal teams on various projects (40+ projects completed and delivered since April 2018)
    • Manages a monthly average of 4-8 project deliveries while continuously optimizing processes in a fast-paced, entrepreneurial, matrixed, and ambiguous environment

    Achievements:

    • Built from ground up and manages the operations of a rapidly growing Global Digital Creative Department
    • Streamlined complex, overlapping processes that resulted in at least 75% less reviews and meetings
    • Achieved more than 90% rate of on-time, high-quality deliveries while handling more than 300% increase in scope of work and deliverables

    Estēe Lauder Companies

    Global Digital Marketing/Creative Ops - Clinique Mar 2015 - Mar 2018

    • Serves as the point person for global teams and agencies in digital and print campaigns and asset distribution

    • Works closely with creative, sales, and marketing to ensure optimal and consistent strategy execution globally

    • Maintains on-time project trafficking and marketing calendar for worldwide distribution
    • Provides and edits digital and video assets for brand eCommerce, digital ads, websites, and social media

    Achievements:

    • 100% on-time project execution/delivery
    • Contributed to double digit year-to-year eCommerce performance growth

    Various Small Businesses

    Digital Marketing Manager, May 2013 - April 2015

    • Established and managed social, eCommerce, SEO, and email marketing campaigns/platforms 
    • Deployed Google Analytics to track online performance and present daily report to executive team

    Career Break

    Relocated to United States Jan 2008 - Nov 2013

    Sony Electronics

    Regional Marketing Sep 2006 - Jan 2008 ​

    • Spearheaded marketing and visual merchandising efforts for 200+ retailers and distributors
    • Managed a portfolio of 100+ consumer electronics SKUs for Eastern Indonesia market
    • Conducted 20+ product training and launch events to sales promoters, store managers, and CEOs

    Achievements:
    • Doubled average market share in all categories and contributed to 50% share of total country sales

    • Successfully spearheaded in-store VM revamp projects in 60+ retailers that resulted in 200% sales increase
    • Spearheaded branding and shopper marketing campaigns that successfully revived brand awareness and

    turned around a money losing business back to profitability

    Honda

    Field Marketing Aug 2005 - Sep 2006

    • In charge of regional marketing, visual merchandising, and market analysis for Greater Jakarta area

    • Conducted product knowledge and visual merchandising audits on dealerships

  • Portfolio

    Let Us Change Your Skin

    Tier-A

    A tier-A global digital and social campaign celebrating KCRs that features 100+ digital assets (40+ homepage banners, 10+ landing pages, 30+ content spots, 50+ social assets, and 30+ emails)

    Masks Animation

    Tier-A

    A tier-A global digital and social campaign highlighting Kiehl's masks portfolio that features 100+ digital assets (40+ homepage banners, 5 content spots, 50+ social assets, and 20+ emails)

    China-Focused Campaigns

    Ongoing Campaign Support

    Various ongoing campaigns supporting Kiehl's China with hundreds of digital and social contents for various channels in the world's 2nd largest market

    eCommerce - DollieMe.com

    Managed and maintained the back-end content for the eCommerce website of a major fashion brand

    Bravia Theater Project

    Tier-A Regional Marketing Campaign

    A pilot branding project with the goal of showcasing the Sony Bravia theaters in 8 key dealers in eastern Indonesia

    Project Viva

    Tier-A Audio Marketing Campaign

    A major branding and marketing campaign to boost Sony Hi-Fi sales by revamping storefront displays in 60+ dealers and launching various promotions and incentives program for dealers and sales agents

    Web Project - www.bmcleanup.com

    Managed website revamp project for a demolition/junk removal startup. The project was successfully completed one week ahead of schedule and 70% below budget

  • During his time at Kahn Lucas, Kelvin Marten demonstrated himself to be enthusiastic, dedicated, and reliable. His responsibilities include daily flash sales reporting, website product setup, website SEO tagging, and providing content and ideas to social media team.

     

    Kelvin is very passionate about the role of social media as a marketing channel, and he has many ideas about how to use the channel to drive engagement and branding.

     

    Working with Google Analytics, Kelvin generated daily sales report for executives on our three ecommerce sites. I could count on him to do this accurately and timely. 

     

    I would recommend Kelvin as an enthusiastic and passionate team member, who is constantly seeking additional responsibilities and pushes beyond status quo. His energy and drive are almost uncontainable. 

     

    - Steve Traut, Director of eCommerce and Marketing

    In his role as Marketing Intern at CleanEdison, Kelvin quickly demonstrated that he had the dedication to learn facets of marketing he was not familiar with. Kelvin's work ethic was apparent immediately, as he swiftly tackled projects that required a quick turnaround in order to meet deadlines. 

    Kelvin did not hesitate to ask questions and request feedback regarding his performance. He was eager to contribute to the team, whether that was the marketing team, the intern team, or CleanEdison as a whole. He is a driven individual who is focused on constant self-improvement. I would gladly work with Kelvin again, and he is a valuable asset to any organization.

     

    - Kim Shepard, Operations Associate/HR Manager

  • Education

    Monroe College

    Business Management, MBA

    - Honor Roll, GPA: 3.95
    - Inducted into the Sigma Beta Delta (ΣΒΔ) Business Honor Society Membership
    - Dean's List and President's List